Where to apply binomial expansion?

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I would like to know where I could apply the expression as part of other equation

$$\bigg( 1 + \frac{x}{r} \bigg)^r$$

considering $r \in Z$. It means, in what kind of problem I can use this expression.

For me, it does not matter the number $r$. For example, when $r \to \infty$ it becomes $exp(x)$ which can be used in lots of engineering problems