What is the simplest monotone increasing, continuous function that satisfies these constraints?
\begin{align} \frac{f(x)}{f(-x)} &= e^x \\ \lim_{x\to\infty} \frac{f(x)}{x} &= 1 \end{align}
I guess this implies that \begin{align} \lim_{x\to-\infty} \frac{f(x)}{-xe^{x}} &= 1? \end{align}
Lots of functions work, e.g.
$$f(x) = \left\{\begin{array}{cc} x + 1 & x \ge 0 \\ e^x ({1 - x}) & x < 0\end{array}\right.$$
I came up with this in two steps:
Hoped that $f(x) = x$ for positive $x$ works. It doesn't, because it's zero at zero.
Fix this by adding $1$, or any positive number to it.