Planar graphs are graphs that can be embedded in the plane. Classic examples of planar graphs are the $1$-skeleton (vertices and edges) of polyhedrons.
Most introductory books on graph theory will have a chapter on planar graphs. Why are planar graphs important, besides the characterization of planar graphs being a historical question?
Does knowing that a graph is planar (versus knowing its genus) bring important tools to study it?
In "Pure Math" terms , Planar graphs are interesting objects in themselves. Mathematicians ( like Kuratowski & Wagner & Euler ) analyse those objects to extract interesting theorems.
There are many outstanding conjectures among Planar graphs ( like those by Harborth & Scheinerman & Barnette ) hence more work will continue in that Area.
In "Applied Math" , general graphs are everywhere. In Particular , Planar graphs are necessary in specialized cases :
This Article Discussing Planarity was generally useful.
There are other online Article too.