I don't have any intuition for this because it's just something I memorized. I only understand that $|a| = a$ if $a$ is already positive (or $0$), and $|a| = -a$ if $a$ is negative since we want to turn it positive ($-(-a)$). So does that mean we will have a piecewise inequality also?
But how do we get absolute value from $-b < a < b$?
Note that $|a|=\max\{a,-a\}$. Hence $$\begin{align}|a|<b&\iff \max\{a,-a\}<b\\ &\iff a<b\land -a<b\\&\iff a<b\land a>-b\\&\iff -b<a<b.\end{align}$$