35 by 11 is 385 because 3+5 is 8, so it's the digit in the middle.
Same for:
72 by 11 is 792 because 7+2 is 9, so it's the digit in the middle.
I see it works because 35 by 10 is 350, or 72 by 10 is 720. The 0 is replaced with the extra digit. The last digit is 5 by 1 or 2 by 1, so it stays the same.
But why should the middle digit be the sum of the first and last?
Let "$ab$" be a two digit number.
Then $ab = 10a + b$ and $ab\times 11 = (10a+b)(10 + 1) =$
$ 10a(10 + 1) + b(10+1) =$
$ (100a + 10a)+ (10b + b) =$
$100a + (10a + 10b)+b =$
$100a + 10(a+b) + b$.
And if $a+b < 10$ we get $100a + 10(a+b) + b = a(a+b)b$.
Not it doesn't work if $a+b \ge 10$. Example $84\times 11= 924$ and $9+4 =13$ and not $2$. But notice that $9+4 -11 = 2$.
If $a+b \ge 10$ you get:
$100a + 10(a+b) + b = 100a + 10([a+b-10] + 10)+b$
$=100a + 100 + 10[a+b-10] + b = (a+1)(a+b-10)b$.
If we write this as $cde$ we have $c+e = a+b + 1 = (a+b-10) + 11 = d+11$.
So you can modify to rule to if $cde = K\times 11$ then either $c +e =d$ or $c+e = d+11$
We can extend this further: