The Riemann Hypothesis is considered by many to be the most important unsolved problem in pure mathematics.
Several attempts have been made in the last 150 years (here some of them are reported).
RH is the only problem that has been listed in both Hilbert's 23 Problems and the Millennium Problems by the Clay Institute; and yet it remains unsolved, seemingly resisting all attacks, and quickly becoming a piece of mathematical folklore as an "impossible" problem.
For instance, it is reported that Hilbert himself declared:
If I were to awaken after having slept for a thousand years, my first question would be:
"Has the Riemann hypothesis been proven?"
Implications and applications of this possible result have already been addressed many times on this website (reporting here some of them):
What does proving the Riemann Hypothesis accomplish?
What is so interesting about the zeroes of the Riemann $\zeta$ function?
Why do mathematicians care so much about zeta functions?
What is the link between Primes and zeroes of Riemann zeta function?
What I'm asking is: why is a conjecture on the zeroes of a specific complex function so hard to prove (or disprove)?
What are the main obstacles and obstructions to this problem's solution?
Edit: although the question has already been addressed before on Math.SE (here and, in some way, here), no answers have admittedly been given, and I personally find that the comments this question received in the last hours (for which I am grateful) addressed the problem much more clearly than the comments in the questions above.
I believe there's room for improvement, but I apologize if the question is too broad or violates the guidelines in some other way.
This is a bit an opinion based question and answer.
The RH is about $\log\zeta(s),\frac1{\zeta(s)},\frac{\zeta'(s)}{\zeta(s)}$, not $\zeta(s)$.
On the $\zeta(s)$ side we can easily exploit that it is the Dirichlet series of the integers.
Surprisingly (or not?) on the $\log\zeta(s),\frac1{\zeta(s)},\frac{\zeta'(s)}{\zeta(s)}$ side we can't, and complicated structures appear, eg. the primes.
The same kind of structures appear for many other Dirichlet series (the Dirichlet L-functions, more generally the Selberg class) and the RH is (more or less) assumed to hold for all of them.
This set of Dirichlet series with a RH is discrete/isolated: you can't change slightly the coefficients without loosing one of the key properties (analytic continuation, functional equation, Euler product, growth of the coefficients).
So we need a setting where all those key properties are present: an arithmetical-analytical-algebraic setting. It is hard, by definition.
In practice most elementary approaches to the RH fail because they apply the same way to $(G(\chi_5)/5^{1/2})^{-1/2}L(s,\chi_5)+\overline{(G(\chi_5)/5^{1/2})}^{-1/2}L(s,\overline{\chi_5})$ lacking only the Euler product, and having a bunch of zeros off the critical line.