Why is this notation equal to its transpose?

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In my econometrics textbook, I have this step which is not clear to me:

\begin{align} S &= e'e \\ &= (y-W\beta)'(y-W\beta) \\ &= \underbrace{y'}_{1\times T} \ \underbrace{y}_{T\times 1} -\underbrace{y'}_{1\times T} \ \underbrace{W\beta}_{(T\times2)(2\times1)} -\underbrace{\beta'W'y}_{(1\times2)(2\times T)(T\times1)} +\underbrace{\beta'W'W\beta}_{1\times1}, \end{align} or, since all the terms are scalars, $$S =y'y -2\beta'W'y +\beta'W'W\beta. \tag{2.5.6}$$

Basically, I don't understand how we go from $-y'W\beta -\beta'W'y$ to $-2\beta'W'y'$.

Apparently, $-y'W\beta$ is the same as its transpose, how so?

Thanks in advance.

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By transposition of the product,

$$(y'W\beta)'=\beta'W'y.$$

But as this expression is a scalar (a $1\times1$ matrix),

$$y'W\beta=(y'W\beta)'=\beta'W'y.$$