Suppose you have a fraction like $\frac{x^2+2x}{x(x-2)^2}$. You can rewrite that as
$$\frac{x^2+2x}{x(x-2)^2}=\frac{A}{x}+\frac{B}{x-2}+\frac{C}{(x-2)^2}.$$
Why is it that you must put the linear version and then the quadratic too? Why isn't it just $\frac{A}{x}+\frac{B}{(x-2)^2}+\frac{C}{(x-2)^2}$?
One possible reason as to "why" you need what you need is "dimension".
Clearing the denominators you have $x^2+2x=$ stuff. We want to be able to figure out what kind of "stuff" we need.
Let's go with your proposal of repeating $(x-2)^2$ twice.
In this case we end up with $x^2+2x=A(x-2)^2+Bx+Cx$. We then try to solve for $A,B,C$ and run into problems.
The reason for this is that the $B$ and $C$ terms aren't really different. The collection: $(x-2)^2$, $x$, $x$ is linearly dependent (in fact the last two things are equal).
On the other hand, if we use the proper partial fraction forms, after clearing denominators, we'll get: $x^2+2x=A(x-2)^2+Bx(x-2)+Cx$. This time our collection of polynomials: $(x-2)^2$, $x(x-2)$, $x$ are linearly independent (we cannot multiply any pair by some real numbers, add them together, and get the third).
Our 3 linearly independent polynomials guarantee that no matter what the left hand side is: $???x^2+???x+???$ we can successfully solve $???x^2+???x+???=A(x-2)^2+Bx(x-2)+Cx$ for $A,B,C$.
The general case for partial fractions works just the same. The forms for partial fractions are chosen so that you'll end up with the same number of equations as you have unknowns. Moreover, these equations will "independent" in some sense (you don't have redundancies). So "linear algebra" will tell us that there is a solution (and in fact there is only 1 such solution).