If $c_1,c_2,.....c_n$ are the coefficients in the expansion of $(1+x)^n$, when n is a positive integer, prove that
$c_0-c_1+c_2-c_3+........+(-1)^rc_r=(-1)^r\frac{n!-1}{r!(n-r-1)!}$
Here is the solution (it's an image).
I am having trouble understanding why multiplying the two series together give this as the coefficient of $x^r$?
Can anyone explain how we get this?
Any help would be appreciated.

Here one has to prove that $$S=\sum_{k=0}^{r} (-1)^k {n \choose k}= (-1)^r {n-1 \choose r}$$, there are several methods to prove this sum. But let us take the route mentioned by OP. $$(1+x)^n=C_0+C_1 x+ C_2 x^2 +C_3 x^3+ ......+C_{r-3} x^{r-3}+ C_{r-2} x^{r-2}+ C_{r-1} x^{r-1}+ C_r x^r+....+C_n x^n....(1).$$ Here $C_k={n \choose k}.$ The infinite G.P is written as $$(1+x)^{-1}=1-x+x^2-x^3+x^4-x^5+....+(-1)^{r-2} x^{r-2}+ (-1)^{r-1} x^{r-1}+(-1)^r x^{r}+....+...~~~(2)$$ Now we multiply one term from (1) and one from (2) so that product of the two terms has $x^r$ in it, so $$(1+x)^{n} (1+x)^{-1}=[C_0 (-1)^r ~ x^r + C_1 x (-1)^{r-1} x^{r-1}+ C_2 (-1)^{r-2} x^{r-2}+....+C_r x^r]+......\text{many other terms}$$ $$\implies (1+x)^{n-1}=(-1)^r[C_0-C_1 +C_2 -C_3+.....+(-1)^r C_r] x^r+---\text{many other terms}.$$ Thus, $$(-1)^r[C_0-C_1 + C_2-C_3+.....+(-1)^r C_r]= (-1)^t~S= \text{co-efficient of}~ x^r ~ \text{in}~ (1+x)^{n-1}= {n-1 \choose r}.$$ Finally, $$S=(-1)^r ~ {n-1 \choose r}$$