Why the set $\{1\}$ is equal to the set $\{1,1,1\}$? A box with 3 equal elements is NOT the same as a box with only one of those elements.
This just doesn't seems right, i can't explain it further than the title.
I do know why there isn't multiplicity in sets due to the axiom of extensionality by the way, but that's not the point!
You ignore equality, in its strongest sense.
If you have three apples, you don't have three of the same apple. You have three apples. Even if you cloned the apple perfectly three times, you still don't have the same apple, you have three copies of the same apple.
This is where the analogy of "sets are like boxes" fails our intuition. Because in real life we often replace "equality" by "sufficiently the same, even if not really the same".
One could also try and make the argument that if I put "you" and "yourself" inside a box, it won't have two copies of you, just the one. But this analogy is weird and awkward, because it seems unnatural to put someone in a box and then put them into the box again.
In mathematics, two objects are equal means that they are just the one object. So $\{1\}$ and $\{1,1,1\}$ are the same set. To see why, note that every element of $\{1\}$, namely $1$, is an element of $\{1,1,1\}$. But on the other hand, every element of $\{1,1,1\}$ is either $1$ or $1$ or $1$, and $1\in\{1\}$. So the two sets have the same elements, and are therefore equal, which means that they are the same.
On the other hand, there is a concept of a multiset where repetition matters. You might want to read up on that.