Writing mod-arg form as $r\operatorname{cis}(\theta)$ rather than $r(\cos\theta + i\sin\theta)$

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I'm studying in-depth complex numbers and analysis and when I'm working through certain theory, I like to refer to as many textbooks as possible.

I've always known to write mod-arg form as $r(\cos\theta + i\sin\theta)$

However, this book by J. Coroneos writes mod-arg form simplistically as $r\operatorname{cis}\theta$. In the other 7 textbooks I have referred to, I haven't come across this.

Is this is universally accepted? If I use this, will I be technically wrong or is this dude just simplifying things to make things easier.

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It's somewhat standard, but mathematicians generally prefer writing $e^{i\theta}$ to writing $\operatorname{cis}\theta.$

The "$\operatorname{cis}$" notation is useful when you want to avoid writing it in the form of an exponential function because the fact that $\theta\mapsto\cos\theta+i\sin\theta$ is an exponential function is just what you're trying to prove.