A simple module versus a simple ring

Question

In the book I've been reading recently (Algebra by Thomas W. Hungerford) the following definition is given:

A left module $A$ over a ring $R$ is simple provided that $RA\neq 0$ and $A$ has no proper submodules. A ring $R$ is simple if $R^2\neq 0$ and $R$ has no proper two-sided ideals.

My question is why don't we define a simple ring to be a ring which is simple as a module over itself (as in many definitions for rings that arise from definitions for modules). Clearly a ring which is simple as a module over itself is also simple, however the converse is not true (take the ring of square matrices over a simple ring).

Answer 1

The simple here means that there are no proper homomorphic images. In the case of a ring $R$, it has a proper homomorphic image $R\rightarrow S$ with non zero kernel $K$ and then to keep the structure of the ring, $K$ must be a two sided ideal. In the case of a module, the kernel $K$ only needs to be a module, because you only need to worry about the multiplication from one side by the ring.

Answer 2

Because the notion "simple as a (left, say) module over itself" is not very useful. A ring with that property, assuming it has a $1$, has no proper non-zero left ideals, and then it is a division ring.