Additive white Gaussian noise (AWGN)

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In my research work regarding wireless communication, I came across many research papers wherein AWGN is assumed to be modelled as "complex Gaussian with zero mean and unit variance".

I understood why we model noise as Gaussian, but I am not getting why we model noise with zero mean and unit variance only.

Also, what effect the noise will make if mean is non-zero and variance is more than unity ?

Any help in this regard will be highly appreciated.