Algebraic curves of odd degree - only finitely many lines through the origin fail to intersect

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Let $f$ be a curve of odd degree $d$ in $\mathbb{R}^2$ with $f(0,0) \neq 0$. Show that there are at most finitely many real numbers $\lambda$ for which $f$ fails to intersect the line $y=\lambda x$.

Any ideas? I don't really know where to start with this.