Edit : This question is about not about proving identities, but representations that are easier to work with than Taylor series or integral definition for the functions exp or ln functions. Please do not attempt to prove identities, just want alternative initial representations. For example the infinite zeros of sin are not obvious with the Taylor series definitions, where as Euler Product formula $\sin(x) = x\prod_{n=1}^\infty \left(1-\frac{x^2}{n^2\pi^2}\right)$ makes it trivial to see sin,cos have infinite many zeros on the real line.
Are there better alternative definitions than $\exp(x) = {\large\sum\limits_{k=0}^\infty} \dfrac{x^k}{k!} , \ln(x) = {\large\int_1^x} \dfrac1t\ dt$. that can be used for derivation of their identities e.g. $\exp (x+y)=\exp(x)\exp(y)$, $\ln (xy) =\ln (x)\ln(y)$ (and by extension sin and cos related) identities?
Is there any other starting point other than $\exp(x) = {\large\sum\limits_{k=0}^\infty} \dfrac{x^k}{k!}$ , where this definition of exponential function is obtained as one of the possible representations of exponential function? If yes, what body of theory deals with these type of questions (if any).
I'm pretty partial to using Hyperbolic Functions, so here's one mildly obtuse way to manipulate alternative defintions of the exponential function.
Since $\sinh(x) = \dfrac{e^x - e^{-x}}{2}$ and $\cosh(x) = \dfrac{e^x + e^{-x}}{2}$ (which, admittedly, is a bit circular for your question's sake...but whatever), it is easy to show that $e^{\pm x} = \cosh(x) \pm \sinh(x)$.
So what's the point? Well, you also probably have to know the analogy to the great-grand-daddy of all trig identities with $\cos^2(x) + \sin^2(x) = 1$:
$$\cosh^2(x) - \sinh^2(x) = 1.$$
Okay, now that you've got that, you can go right into manipulating expressions in a very, very similar way to the way you would prove identities involving sines and cosines.
I don't feel like I've answered the question in the scope that you request, but I hope this provides you with a different perspective on using alternative defintions to the exponential.