Let $G$ be a finitely generated group, and consider the surjection $\mu:F(A)\to G$ induced by the set of generators $A$, where $F(A)$ is the free group on $A$. A word $w$ is said to be ($\mu$-)geodesic if is it of minimal length in $\mu^{-1}\mu(w)$. A subgroup $H<G$ is called quasi-convex if there exist a constant $k$ such that for any geodesic word $w=w_1\dots w_n$ such that $\mu(w)\in H$, and for any $0<i<n$, there exist a word $v_i$ of length at most $k$ such that $\mu(w_1\dots w_iv_i)\in H$.
What is the easiest example of a non-quasi-convex subgroup? Here easy may mean with an explicit presentation, easy to prove that is not quasiconvex, or with a very quick and elegant description, depending on the taste of who is answering.
One of the simplest examples is the group called $BS(2,1)$ which has presentation $$ <a, b| aba^{-1}= b^2>. $$ The cyclic subgroup generated by $b$ will be exponentially distorted (hence, non-quasiconvex in your terminology).
In the realm of 3-manifold groups, consider a compact hyperbolic 3-manifold fibered over the circle. Then the fundamental group of the fiber will be exponentially distorted.