Is there a way of calculating where the apex of an exponential lies? There's probably a deeper / more mathematical way of explaining what this is exactly. The image hopefully demonstrates what I mean. I'm not sure if derivatives help and perhaps numerical methods need to be used?

You can compute the maximum of the curvature of the curve $y=e^x$. This can be done by the formula $$\kappa=\frac{y''}{(1+(y')^2)^{3/2}}=\frac{e^x}{(1+e^{2x})^{3/2}}.$$ A simple computation shows that this is maximal for $x=-\frac{\ln 2}{2}$ (after edit).
However, for the function $A\,e^{Bx}$ where $A,B>0$, the result may be different and the computed quantity is not invariant with respect to the "scaling" of your graph. Note that you have a different scale in the $x$- and $y$-axis in your picture.
By a "measurement on the screen" it seems to me that your 4 units on the $x$-axis correspond to $100$ on the $y$-axis in your graph. So you really draw the function $\frac{1}{25} e^x$ (using an equi-scaled graph) which leads to the maximal curvature in $\frac{-\ln 2}{2}+\ln 25\simeq 2.87$ which is already approximately 3 as you want.