Are custom named functions acceptable notation?

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A custom name being, for example, my function name (MFN):

$MFN(x) := ax + b$

As contrasted with:

$\delta(x) := ax + b$

Questions:

  1. Is it permissible to name the function $MFN$ above? Or is this restricted to very well known functions, such as $sgn(x)$?
  2. Can you refer me to a source for the use of word abbreviations as names of functions?
  3. Is lower-case preferred to upper-case? What circumstances dictate upper-case function names (or letters)?
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The knee-jerk answer is that you can use any notation as long as you define it before you use it.

But mathematicians generally prefer single-letter function names, which is part of the reason why certain letters of the Greek alphabet have more than one function attached to them (e.g., Carmichael's and Liouville's $\lambda(n)$).

I thought I had seen an example of a function name with two capital letters on Mathworld but now I can't find it. The problem with using two or three lowercase letters is that it might look like a standard function, like $\log x$ or $\sin y$.

From what I've seen over the years, the preference for custom function symbols goes something like this:

  • a single lowercase Latin letter
  • a single Greek letter
  • two uppercase Latin letters
  • three uppercase Latin letters
  • two or three lowercase Latin letters

If you choose to use more than one Latin letter, it's best not to italicize them as it looks like a title.