This morning, I wanted to flip a coin to make a decision but only had an SD card:

Given that I don't know the bias of this SD card, would flipping it be considered a "fair toss"?
I thought if I'm just as likely to assign an outcome to one side as to the other, then it must be a fair. But this also seems like a recasting of the original question; instead of asking whether the unknowing of the SD card's construction defines fairness, I'm asking if the unknowing of my own psychology (e.g. which side I'd choose for which outcome) defines fairness. Either way, I think I'm asking: What's the exact relationship between not knowing and "fairness"?
Additional thought: An SD card might be "fair" to me, but not at all fair to, say, a design engineer looking at the SD card's blueprint, who immediately sees that the chip is off-center from the flat plane. So it seems fairness even depends on the subjects to whom fairness matters. In a football game then, does an SD card remain "fair" as long as no design engineer is there to discern the object being tossed?
That is a very good question!
There are (at least) two different ways to define probability: as a measure of frequencies, and as a measure of (subjective) knowlegde of the result.
The frequentist definition would be: the probability of the sd card landing "heads" is the proportion of times it lands "heads", if you toss it many times (details ommited partially because of ignorance: what do we mean by 'many'?)
The "knowledge" approach (usually called bayesian) is harder to define. It asks how likely you (given your information) think an outcome is. As you have no information about the construction of the sd card, you might think both sides are equally likely to appear.
In more concrete terms, say I offer you a bet: I give you one dollar if 'heads', and you give me one if 'tails'. If we both are ignorant about the sd card, then, for us both, the bet sounds neither good nor bad. In a sense, it is a fair bet.
Notice that the bayesian approach defines more probabilities that the frequentist. I can, say, talk about the probability that black holes exist. Well, either they do, or they don't, but that does not mean there are no bets I would consider advantageous on the matter: If you offer me a million dollars versus one dollar, saying that they exist, I might take that bet (and that would 'imply' that I consider the probability that they don't exist to be bigger than 1 millionth).
Now, the question of fairness: if no one knows anything about the sd card, I would call your sd card toss fair. In a very meaningfull way: neither of the teams, given a side, would have reason to prefer the other side. However, obviously, it has practical drawbacks: a team might figure something out latter on, and come to complain about it. (that is: back when they chose a side, their knowledge did not allow them to distinguish the sides. Now, it does)
It the end: there is not one definition of probability that is 100% accepted. Hence, there is no definition of fair that is 100% accepted.
http://en.wikipedia.org/wiki/Probability_interpretations