Coefficent alteration of the elliptic curve equation in Elliptic Curve Cryptography

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Something caught my attention while reading about the mathematics behind Elliptic Curve Cryptography.

When setting up the elliptic curve equation for communicating between parties, why are only the $a$ and $b$ variables altered, whereas the coefficients of $y^2$ and $x^3$ are kept constant at 1? Is there a specific reason behind or is it just standard?

Here is the general elliptic curve equation just in case: $y^2=x^3+ax+b$.