It's easy to calculate $3 \times (-4)$, using the meaning of multiplication: $3 \times (-4)=(-4)+(-4)+(-4)=-12$. But it's not the case about $(-4)\times 3$!
To DEFINE $(-4)\times 3$ we can choose one of the following ways:
- We can generalize the multiplication so that it remains commutative as before. So $(-4) \times 3 = 3 \times (-4)$.
- We can generalize the multiplication so that it remains distributive as before. So $(-4) \times 3 + 4 \times 3= 0 \times 3 =0$, hence $(-4) \times 3=-(4\times 3)=-12$.
Which one is preferable? Why?
$-4\times3$ works just as well as $3\times -4$; you have -4 instances of 3, or $-(3)-(3)-(3)-(3)=-12$. There is no need to make a choice between commutativity and distributivity as you have both when it comes to multiplication in $\mathbb{Z}$.
What you do need to prove for negative multiplication, though, is that $-1\times-1=1$, which can be done using the distributive property, commutativity, additive inverses, and the zero property of multiplication.