Given four points $a, b, c, d \in \mathbb{C}$ on a circle I want to show that the ratio $ \frac{(a-c)(b-d)}{(a-b)(c-d)}$ is a positive real number. I have shown that it is real by expanding $ \frac{(a-c)(b-d)\overline{(a-b)(c-d)}}{(a-b)(c-d)\overline{(a-b)(c-d)}} $ and showing that the numerator (and denominator) is a sum of a complex number and its conjugate. I have no idea how to show this real number is positive. Is this true and if so how would I begin to show this?
Edit: a,b,c,d are in order as you traverse the circle
Send three of the points to $0,1,\infty$ via a Mobius transform. The image of the fourth point will then be equal to the cross ratio. Further the image of the circle through the first three points will be the real line. You claim now follows.
Note that by changing the order of two points, say $a$ and $c$ the sign of the cross ratio changes. Make of that what you will.