I'm reading a paper which talks about $*$-endomorphisms on a $C^*$-algebra without defining the notion. I browsed through various books on $C^*$-algebras but could not find a definition. I only found a definition of an endomorphism on a measure space $(\Omega,\mu)$.
What is the standard definition of a $*$-endomorphism on a $C^*$-algebra?
The word endomorphism is used to denote a morphism where both the domain and the codomain coincide, meaning a morphism $\varphi : A\to B$ is an endomorphism iff $A=B$. According to wiktionary the root of the "endo-" is the greek $\mathrm{\epsilon\nu\delta\omicron\nu}$, meaning "inner".
For C* algebras the appropriate notion of morphism is that of a $*$-morphism, so here an endomorphism of a C*algebra $A$ is a map $\varphi:A\to A$ satisfying