Suppose we have an infinite checkerboard (square grid) with a single “infected” square at time $t=0$. After each discrete time step, each square that is adjacent (sharing an edge) to one or more infected squares becomes infected with probability $p$. Infected squares stay infected forever.
Let $X_t$ be the number of squares infected at time $t$. It is probably far too complicated and difficult to explicitly calculate $\mathbb E[X_t]$. However, we can anticipate that $X_t\sim c\cdot t^2$ for some constant $c$ that depends on $p$. Does anyone know how to make this asymptotic estimate sharper by calculating the explicit value of $c$ in terms of $p$? In other words, can we find $$\lim_{t\to\infty}\frac{\mathbb E[X_t]}{t^2}=c=\space ?$$ I do know that $c=2$ when $p=1$ and $c=0$ when $p=0$, so I would expect something like $c=2p$ or $c=2p^2$. However, I have no idea how to go about finding $c$. Can somebody please help?


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Some extremely rough estimates / possible approach / too long for a comment
It seems $c$ goes as $p^2$.
Following OP, let $X_t$ be the no. of infected cells at time $t$. This is a sort of "area". $X_1 = 1$.
Let $B_t$ be the no of non-infected cells which are next to some infected cells. This is a sort of "boundary" or "circumference" of the "area" $X_t$. $B_1 = 4$.
By the infection model, $X_{t+1} - X_t = p B_t$.
We need another relation between $X$ and $B$ before attempting to solve. It seems plausible that $B^2 \propto X$. Lets say $B^2 = k X$. What is $k$?
If $X$ were a perfect $45^\circ$ tilted-square (such as when $p=1$), we would have $k=8$.
If $X$ were a perfect square with sides parallel to the axes, we would have $k=16$.
If $X$ were a circle, we would have (I'm not sure...) maybe $k = {(2\pi r)^2 \over \pi r^2} = 4\pi$.
We now have enough to plug in $X_t = c t^2$ and solve for $c$:
$X_{t+1} - X_t = c ( (t+1)^2 - t^2) = c(2t+1) \approx 2ct$
$pB_t = p \sqrt{kX} = p \sqrt{kc} \;t$
Equating them: $2ct = p\sqrt{kc}\; t \implies \sqrt{c} = p\sqrt{k/4} \implies c = p^2 k/4$.
So if the tilted-square $(k=8)$ case is typical, we have $c = 2 p^2$.
Further thoughts: this is of course extremely rough. Moreover, I believe there is one systemic bias: I believe $k=8$ is actually the minimal value for $k$, i.e. for any shape (any set of infected cells) $B^2 / X \ge 8$, with equality iff the shape is a perfect tilted square (which is guaranteed when $p=1$). If so, maybe we can argue that $c=2p^2$ is in fact a rough lower bound?