What is the IG length if the side of the square is 1? I wonder if it is half of the square side. The triangle below represents the haberdasher's problem.
version 2
version 1 (added after edit, here the question is about JL)
The images are taken from here.
Edit. I posted two versions of the Dudeney triangle to square dissection. Original question was intended to concern the proper Dudeney dissection. It turned out that the version 2 is a dissection of equilateral triangle to rectangle, not a square. Though the rectangle is almost a square. Special thanks to SMM for revealing the truth.


The upper side of the square is formed by $IG_{red}+IG_{green}=2IG$, because (as you can see below) the square is formed from the triangle by rotating the green piece by 180° about $G$, rotating the blue piece by 180° about $F$, and finally translating the yellow piece in place.
Hence you are right: IG is a half of the square side.
EDIT.
I copied below Dudeney's original construction (the second construction on that site is a fake). Suppose the side of the equilateral triangle is $2$, so that its altitude and its area are both $\sqrt3$. The side of the square is then $\root{4}\of3$.
In the construction (warning: the names of some points are different from those in the above diagram), $D$ and $E$ are midpoints of $AB$ and $BC$, while altitude $AE$ is produced to $F$ with $EF=EB=1$. It follows that the radius $AG$ of circle $AHF$ is $(\sqrt3+1)/2$. $BE$ is then produced to meet the circle at $H$. In right triangle $HEG$ we know that $GH=(\sqrt3+1)/2$ and $EG=AE-AG=(\sqrt3-1)/2$. From Pythagoras' theorem it follows then $EH=\root{4}\of3$, hence $EH$ is the same as the side of the square we want to construct.
Circle $HI$ is centered at $E$, hence $EI=EH=\root{4}\of3$. Let now $\alpha=\angle EIC$: by sine rule applied to triangle $EIC$ we have $$ \sin\alpha={\sin60°\cdot EC\over EI}={\root{4}\of3\over2}. $$ Point $J$ is then chosen such that $IJ=EC=1$ and $JL$ is perpendicular to $EI$. Hence $$JL=IJ\sin\alpha={\root{4}\of3\over2}$$ is exactly half side of the square.
You can read below a part of the article where Martin Gardner presented this problem: the construction given there is the same shown above. Gardner, in an addendum, also warns the reader that points $I$ and $J$ (figure above) are not exactly below $D$ and $E$.