Consider the following question
I know I'm supposed to show boundedness and coercivity but haven't made much progress. Do I need to integrate by parts? Also I'm really interested in seeing the coercivity step
The norm I am considering is the $H^1_{0}$ norm

To prove that is bounded is straightforward as soon as the coefficients are bounded. For the coercivity, I guess you are assuming that the matrix $a$ of the coefficients is uniformly elliptic. Then you just have to use Poincaré inequality.
I just focus on coercivity. Call $A$ the uniformly elliptic matrix whose entries are the $a_{ij}$. The fact that $A$ is uniformly elliptic means that there exits $\lambda >0$ such that $A v\cdot v\geq \lambda |v|^2$ for every $v\in\mathbb{R}^n$. You have $$ \int_\Omega A \nabla u\cdot \nabla u +c u^2 \geq \int_\Omega \lambda |\nabla u|^2 +c u^2 \geq \int_\Omega \frac{\lambda}{2} |\nabla u|^2 + \frac{\lambda}{2}|\nabla u|^2 +c u^2\;. $$ Therefore, by the Poincaré inequality, i.e., $$ \int_\Omega |\nabla u|^2 \geq \frac{1}{c_P^2}\int_\Omega |u|^2 \, ,$$ applied to one of the $\lambda/2$ terms, you have $$ \int_\Omega \frac{\lambda}{2} |\nabla u|^2 + \frac{\lambda}{2}|\nabla u|^2 +c u^2 \geq \int_\Omega \frac{\lambda}{2} |\nabla u|^2 + (c+\frac{\lambda}{2 c_P^2})|u|^2\; .$$ Therefore it is sufficient to take the $\alpha$ you were looking for as $$ \alpha:=\frac{\lambda}{2 c_P^2} $$ because the $|u|^2$ term is nonegative as soon as $c+\frac{\lambda}{2 c_P^2}\geq 0$, i.e., as soon as $c\geq =-\frac{\lambda}{2 c_P^2}=:- \alpha$.