Let $ f ( x ) : ( - 1 , + \infty ) \to ( - 1 , + \infty ) $ be a continuous monotonic function, such that $ f ( 0 ) = 0 $, and $$ f ( x + f ( y ) + x f ( y ) ) \ge y + f ( x ) + y f ( x ) \quad \forall x , y \in ( - 1 , + \infty ) \text {.} $$ Find $ f ( x ) $.
Let $ x = 0 $, then we have $$ f ( f ( y ) ) \ge y \text {.} $$
Let's look at a bit of a simpler question first: Is there a case in which equality holds? For $x = 0$, we would have that $f(f(y)) = y$. Thus, we must find a continuous, monotonic function on the interval $(-1, \infty)$ that is also involutive. Consider the following function:
\begin{equation} f(x) = \begin{cases} -1 + \frac{1}{x+1} & \text{if } x\in(-1,\infty)\\ 0 & \text{else} \end{cases} \end{equation}
Clearly, $f(0) = 0$ as required, and it is easy to check that this function is involutive. Now, all one has to do is algebraically check that this function indeed satisfies the given equality. It turns out that both the RHS and LHS simplify to $\frac{y-x}{x+1}$.
Now, back to the original question: find $f(x)$ such that the $\textbf{inequality}$ is satisfied. Then, the involutivity condition is weakened to the inequality $f(f(y)) \geq y$. How can you modify the previous function? I suggest playing around with it a little bit and trying some specific cases before coming up with a general class of functions that will work!