Finding maximum revenue

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Tickets for a theatre performance currently sell for 17 dollars. At this price, 500 tickets sell. It is estimated that for every 2 dollars increase in price, 10 fewer tickets will be sold. Determine the price that will result in the maximum revenue and determine the maximum revenue.

Answer: The ticket price of 37.75 dollars will result in the maximum revenue of 17111 dollars

I thought that I was supposed to find the roots of the parabola, but they aren't even close to the right answer, so now I'm lost. Any help is greatly appreciated.

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You are supposed to find the vertex of the parabola. Write an equation for the revenue as a function of ticket price. Differentiate it with respect to ticket price, set the derivative to zero....