My try: One way to do this:
Differentiate the original expression
Divide the resultant expression with the original expression
Compare coefficients of $A_r$ on both sides
This will give the result.
Is there any other way(a more elegant one perhaps) to derive this result?
Hint. By induction: compute $$(n+1-r)A^{n+1}_r+(2n+2-r+1)A^{n+1}_{r-1}$$ and write it as $(r+1)A^{n+1}_{r+1}$ using the relation $A^{n+1}_r=A^n_r+A^n_{r-1}+A^n_{r-2}$. If you group the terms smartly, this takes only a few lines...