I am working with a paper where the authors make heavy use of Fourier transformations - of functions and finite Borel measures. I guess to be consistent with the probabilistic characteristic function they introduced the Fourier transform (on measures) with the following sign convention
$$ \mathcal F[\mu](u)=\int e^{iux}\mu(dx) $$ they never stated the Fourier transform on function spaces like $L^1(\mathbb R)$ but still use it. Anyway, to be consistent in what I do I thought I keep their notation and also introduce the Fourier transform on $L^1(\mathbb R)$ etc. as $$ \mathcal F[f](u)=\int e^{iux}f(x)dx \text{ and }\mathcal F^{-1}[f](u)=\frac {1}{2\pi}\int e^{-iux}f(x)dx $$ so pretty much standard as in Folland and alike except for the different sign convention in the exponential.
Does anyone know a reference where such a convention is used? Just to be sure, it really is just a convention, right? It just reverses the way of integration but that's about it and we loose the unitary property, but that's due to the leading factor - if I have missed something here just let me know.
After continuing the search I found a beautiful summary of the notational hazard of the Fourier transform, it's taken from The Fourier transform and its application, lecture notes by Brad Osgood on page 74/75, it reads:
Though this is still no reference where it actually is introduced as in the question (so $ A=1,B=+1$) but it's something (and something I can refer to).