The game is the following: player1 is hiding the coin in his hand and the player2 has to guess where is the coin. If he guesses that it is in the right hand of the player1, he obtains €2 (player1 looses €2). If player2 guesses that the coin in the left hand then he obtains €1 (player1 looses €1). If player2 didn't guess he gives €2 to player1 if the coin was in the right hand or €1 if the coin was in the left hand.
Suppose you are a player1.
1) You know that if the player2 guesses that the coin in your right hand, the player2 will have the maximal profit - then it's optimal to you to hide the coin in the left hand.
2) You know that the player2 can follow the same logic - and then he will come to the fact that you will hide the coin in the left hand and guess about your strategy. So on this step of thinking you will decide to "cheat" player's2 thoughts and hide a coin in the right hand.
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You can make your decision on the optimality of the player2, but then you can assume that he will follow the same logic and hence will make another decision - and for this game the loop will never finish.
If this phenomena is described in the game theory and how is it called?
Yes, one says that there is no pure strategy Nash equilibrium, that is, there are no pure strategies for the players that form a Nash equilibrium. There is, however, always a mixed strategy Nash equilibrium in a two-player zero-sum game. These terms are all explained at Wikipedia.