I saw this question posted on Twitter, and I can't seem to find the answer to this -

I am stuck with this puzzle for over 2 hours now.
How would one go about trying to solve this and can anyone explain it in a simple way that anyone can understand.
I saw this question posted on Twitter, and I can't seem to find the answer to this -

I am stuck with this puzzle for over 2 hours now.
How would one go about trying to solve this and can anyone explain it in a simple way that anyone can understand.
On
Let the central rectangle's width and height be $w$ and $h$ respectively. Then because all rectangles have the same area
All this is inside a square, so we have the square side as $\frac83h=\left(\frac32+\frac38\right)w=\frac{15}8w=16$. Thus the square's area is $256$ and $w=\frac{64}{45}h=\frac{128}{15}$.
Let $A$ be the rectangle comprised of the yellow, green and pink rectangles.
The ratio of {area of orange} to {area of $A$} is $1:3$. So the height of $A$ is $12$.
So the area of the square is $(4+12)^2=256$.