How "big" is harmonic analysis?

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I don't exactly know how to ask this question, so forgive any lack of clarity.

I understand that harmonic analysis is an abstract generalization of Fourier analysis. But I am having trouble seeing why one would do harmonic analysis, beyond the heuristic "Fourier analysis is cool, so let's do Fourier analysis but abstract".

I wasn't able to boil down my issue to a single question, so I have boiled it down to the 2 following (similar) questions.

  1. When studying "pure" harmonic analysis (i.e for its own sake), what are some big goals, in a first course or in current research?
  2. What are some uses of harmonic analysis in other fields, such as complex analysis, representation theory or really anything else you guys know about?