how do I prove this formula combinatorially?

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$$\binom{r}{r}+\binom{r+1}{r}+\binom{r+2}{r}+...+\binom{n}{r}=\binom{n+1}{r+1}$$

I know how to prove this by induction.

But I got stuck with proving it combinatorially.

How do I start? and please give some directions.