How to find functions satisfying $\frac{f(x)}{f(y)}=f(x-y)$

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We are given a non-constant differentiable function $f(x)$ which satisfies the relation

$$\frac{f(x)}{f(y)}=f(x-y)$$

From the given data, how do I determine $f(x)$?

It is clear to me that the function should be of the form $a^{kx}$ but I can't really figure out how to come up with a rigorous proof. Also,is there any way to tell that $a^{kx}$ is in fact the only solution? I have tried substituting $x$ and $y$ with different values but I couldn't really get anywhere.