I'm trying to understand the proof of the existence of a Clifford algebra. Let $V$ be a vector space over $\mathbb{K}$, $\varphi: V\times V \to \mathbb{K}$ a bilinear form and $\Phi(v) = \varphi(v,v)$ its associated quadratic form. The prove existence of a Clifford algebra, one takes the quotient of the tensor algebra $T(V)$ with the ideal generated by elements of the form $v\otimes v - \Phi(v)1$, $v \in V$ and $1 \in \mathbb{K}$.
I don't have background in algebra, so I'd like to know what exactly is "the ideal generated by elements of the form $v \otimes v - \Phi(v)$". Also, is this the same as the ideal generated by $u\otimes v + v\otimes u - \varphi(u,v)1$ (which is also found in some references)?
In general, if $A$ is an algebra, and $S$ is a subset, then the ideal generated by $S$, is the smallest ideal $I_{S} \subseteq A$ that contains $S$.
In this specific case, the set $S$ is \begin{equation*} S = \{ v \otimes v - \Phi(v)1 \in T(V) \mid v \in V \}. \end{equation*} One way to get your hands on $I_{S}$ in this case is to simply set \begin{equation*} I_{S} = \{ a \in T(V) \mid \exists (b_{i},b_{i}' \in T(V), s_{i} \in S): a = \sum_{i} b_{i}s_{i}b_{i}' \}. \end{equation*}
To answer your question about the relation to the other ideal, we'd have to consider \begin{equation*} S' = \{ u \otimes v + v \otimes u - 2\varphi(u,v)1 \mid u,v, \in V \} \end{equation*} and show that $I_{S} = I_{S'}$. (You definitely need the factor 2, just consider the case $v=u$.)
So, let $V$ and $\varphi$ be as you stated, and let's define $\mathrm{Cl}(V)$ to be algebra $T(V)/I_{S}$. Now we'd like to prove that this satisfies the universal property. To that end, let $A$ be an associative, unital algebra, and let $f: V \rightarrow A$ be an arbitrary map. Then, the map $f: V \rightarrow A$ extends to an algebra homomorphism $F: T(V) \rightarrow A$. Now, suppose that $f$ was in fact a Clifford map, i.e., \begin{equation*} f(v)^{2} = \Phi(v) 1_{A}, \end{equation*} for all $v \in V$. One can use this equation that the map $F: T(V) \rightarrow A$ vanishes on the ideal $I_{S}$, and thus descends to an algebra homomorphism $T(V)/I_{S} = \mathrm{Cl}(V) \rightarrow A$.
If you want to know more about Clifford algebras, I strongly recommend the first chapter of Lawson & Michelsohn's Spin Geometry.