It is easy to show mathematically that if $p,q \ne 0$ then $$\frac{1}{p}+\frac {1}{q} = 1 \qquad \Leftrightarrow \qquad (p-1)(q-1)=1 .$$ But intuitively, I would never have guessed this relationship. Does anyone have an intuitive argument that makes this obvious?
Added later: There are two very nice answers that reduce it to $$ x+y = 1 \qquad \Leftrightarrow \qquad xy = (1-x)(1-y) .$$ They only actually show $\Rightarrow$.
One of the answers does this by reflecting around the line $x+y=1$. The other answer uses probability, but essentially boils down to saying that if $x+y=1$, then the unordered pair $\{x,y\}$ is the same as the unordered pair $\{1-x,1-y\}$, that is, a reflection which sends $(x,y)$ to $(1-y,1-x)$. So in some sense the two answers are identical, but expressed differently.
Once you know $\Rightarrow$, you can get $\Leftarrow$ as follows. Suppose $(1-x)(1-y) = xy$. Let $z = 1-y$. From $\Rightarrow$ we get $(1-z)(1-y) = zy$. Hence $$ \frac{1-x}x = \frac y{1-y} = \frac{1-z}z $$ Hence $x=z$ and so $x=1-y$.
I would like to accept both answers, but I cannot. So following principles of distribution of wealth (points), I am accepting the one that comes from the person with less points.

$\tfrac{1}{p} + \tfrac{1}{q} = 1$ if and only if
I f we have a line $x+y=1$, ....(1), then from symmetry the area of the rectangle made by $(0,0);(x,0);(0,y);(x,y)$ should be equal to the area of the rectangle made by $(1,1); (x,y) ;(x,1) ;(1,y)$.
Because it's just the transformation of the previous rectangle by taking a reflection of the previous image about $x+y=1$ line.
So, $(1-x)(1-y)=xy$.....(2)
Now, taking $\frac{1}{p}=x, \frac{1}{q}=y$ we get
$(p-1)(q-1)=pq$ ......(1)'
As, we started with $x+y=1$ that means $\frac{1}{p}+\frac{1}{q}=1$....(2)'
As (1) and (2) are equivalent so is (1)' and (2)'.
This way we can establish an intuitive relation between $\frac{1}{p}+\frac{1}{q}=1$ and $(p-1)(q-1)=pq$.