For a set $E\subseteq\mathbb R^n$, the $s$-dimensional Hausdorff outer measure is defined as $\mathcal H^s(E)=\lim\limits_{\delta\to0}\mathcal H^s_\delta(E)$, where $\mathcal H^s_\delta(E)=\inf\left\{\sum_{k=1}^\infty (diam F_k)^s:E\subseteq\bigcup_{k=1}^\infty F_k,diam F_k<\delta\right\}$.
The Hausdorff dimension of $E$ is defined as $\dim E=\inf\{s<n:\mathcal H^s(E)=0\}$
Suppose $E$ is a Borel set (hence is truly Hausdorff measurable) and has dimension $s$. Define a Borel measure $\mu_E$ by $\mu_E(F)=\mathcal H^s(E\cap F)$.
Does $\mu_E$ a sigma-finite measure?
It's obvious that $\mu_E$ is finite if $\mathcal H^s(E)<\infty$, but in general, I don't know how "big" for $E$ can be.
The Liouville numbers are uncountable and are of Hausdorff dimension zero. Since the $\mathcal{H}^0$ is the counting measure, this shows that $\mu_E$ is not $\sigma$-finite where $E$ denotes the set of Liouville numbers in $\mathbb{R}$. You can find a proof of this in Oxtoby's Measure and Category (Theorem 2.4).