Maximum area bounded by a rod of fixed length and string of fixed length

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A string of length $p$ is fixed at two ends of a straight rod AB of length $L$. What should be the shape of the string to enclose a region of maximum area with the rod and the string as the boundary of the region?

Given $p > L$.

Looks like the string needs to be wound in form of a circular arc. Is it right? Any rigorous proof?