Given three points $a_1$, $a_2$, $a_3$ in an affine space such that $\dim \langle a_1, a_2, a_3\rangle = 1$ (i.e. they are co-linear) and $a_1\ne a_2$, my professor defined the "simple ratio" (making a literal translation) as the unique scalar $$ (a_1a_2a_3) := \lambda \in\mathbb{K} \qquad\text{such that}\qquad \overrightarrow{a_1a_3}=\lambda\, \overrightarrow{a_1a_2}\,. $$
I haven't found any equivalent term in English sources. Is such a concept defined in other places, or does it happen to be "popular" where I live?
For example, this notation is used in "Álgebra Lineal i Geometria" by M. Castellet and I. Llerena.
The Wikipedia Projective harmonic conjugate article uses the term "division ratio" which is rare in English unfortunately. More precisely, it states "C divides AB externally" and gives the ratio $AC:BC$ which corresponds to your $\lambda$ and where $ABC$ are three points in order on a line. A third point can divide a line segment "internally" where the ratio $\lambda$ is negative. Further it also states:
It seems to me that the term "division ratio" is what you want, although "simple ratio" is simpler.