Suppose we have short exact sequences of $R$-modules $0 \to A \to B \to C \to 0$ and $0 \to A' \to B' \to C' \to 0$ with a map of short exact sequences $f_A : A \to A', f_B : B \to B', f_C : C \to C'$.
If $f_A =0, f_C = 0$, is it true that $f_B = 0$? What if both short exact sequences are split?
It's not clear to me what saying "$f_A : A \to A'$ is a short exact sequence" means (it's been a long time since I did this stuff). I think that any sequence of two R-modules is "exact" because at each module, you have only one map. Did you perhaps mean that $0 \to A \to A' \to 0$ is short exact? If so, then $f_A$ is an isomorphism.
As written, if I'm following what you've asked...
Consider
where the first horizontal map in each row is $x \to 2x$, and the first and third vertical maps are zero, but the middle map is the identity.
This has all the properties you specified, but the middle vertical map isn't zero.
I believe you wanted to add the assumption that the diagram consisting of all your maps is actually commutative. Even with that assumption, I'm not sure of whether the statement is true (although I suspect it might be).