in DeBerg's "Algorithms and Applications", the part about Voronoi diagram, i have encountered the following formula for parabola arising in the beach line for a site point:
$$\beta := y = \frac{1}{2(p_{j,y}-l_y)}(x^2-2p_{j,x}+p_{j,x}^2 + p_{j,y}^2-l_y^2),$$ where $(p_{j,x}, p_{j,y})$ is the site point and $l_y$ is sweep line $y$ coordinate.
Why $\frac{1}{2(p_{j,y}-l_y)}$ multiplies $(x - p_{j,x})^2?$
I think equation of the parabola must be
$$y = (x - p_{j,x})^2 + (p_{j,y}+l_y)/2.$$
EDIT: Thanks to Erick Wong, who pointed out that equation from the book is scale-invariant. But i don't understand, why they would need scale-invariance? And why this divisor?

Too see why we need this multiplier $\frac{1}{2(p_{j,y}-l_y)}$ for $(x - p_{j,x})^2$ we must notice what shape of parabola changes with sweep line movement.
At the very beginning, when new site is just hit the line it is effectively just a vertical line and while sweep line moves downward it became wider and wider.