Let $ABC$ be a triangle with $AB=30$, $BC=51$, $CA=63$. Points $P$ and $Q$ lie on $\overline{BC}$, $R$ lies on $\overline{CA}$, and $S$ lies on $\overline{AB}$ such that $PQRS$ is a parallelogram, and the center of $PQRS$ coincides with the centroid of $\triangle ABC$. What is the area of parallelogram $PQRS$? (Source: CMC)
There is a synthetic solution involving half the height from $SR$ to $PQ$ being $1/3$ the height from $A$ to $BC$, but I'm looking for a solution involving vectors or complex geometry to learn how to apply them in this kind of problem.
I've tried some things that haven't lead very far. $\cos A = 3/5$ by the Law of Cosines and that seems to be the only nice angle, so I tried scaling the sides, then setting $w = \mathrm{cis}A$ and $|z| = 1$ s.t. $10z=AB$, $21zw=AC$ but that doesn't really help since we already know the side lengths. I tried doing the same instead with the parallelogram, but my angle chasing didn't get very far.
By the way, the answer is
336.
I would most appreciate an analytic solution not entirely depending on the insight that half the height from $SR$ to $PQ$ is $1/3$ the height from $A$ to $PQ$, since the easiest step to go from there would not be the proceed with an analytic solution, but just to use Heron's and complete the problem from there.
Yes, pure vector solution is possible. We let $c:=\overrightarrow{AC}$, $b:=\overrightarrow{AB}$, $\ b,c$ be the basis and $A$ be the origin meaning if I write $X=xb+yc$ it reads $\overrightarrow{AX}=xb+yc$ (for an arbitrary point $X$ and scalars $x,y$). The picture:

It's given that $$\begin{cases} S=yb\\R=xc\\R-S=t(b-c)\\ P=uc+(1-u)b\\Q=vc+(1-v)b\\ R-S=Q-P\\Q-R=P-S\\\frac{Q+S}{2}=\frac{0+b+c}{3} \end{cases}$$ It's a purely linear vector problem, meaning we don't take constraints $|b|=30,\,|c|=63,\,|b-c|=51$ at all for a while. Solving the system we get $$\begin{cases} x=\frac13\\y=\frac13\\u=\frac13\\v=\frac23 \end{cases}$$ Now, as $P,\,Q,\,R,\,S$ are known along with $b^2=30^2$, $c^2=63^2$ and $\langle b,c\rangle = \frac12\left(|b|^2+|c|^2-|b-c|^2\right)$ we can express the area of $PQRS$ as \begin{align*} \operatorname{Area}_{PQRS}&= |\overrightarrow{SR}|\cdot |\overrightarrow{SP}| \cdot\left|\sin\angle RSP\right|\\ &=|\overrightarrow{SR}|\cdot |\overrightarrow{SP}| \cdot\sqrt{1-\cos^2\angle RSP}\\ &=|\overrightarrow{SR}|\cdot |\overrightarrow{SP}| \cdot\sqrt{1-\left(\frac{ \langle\overrightarrow{SR},\overrightarrow{SP}\rangle}{ |\overrightarrow{SR}|\cdot |\overrightarrow{SP}|} \right)^2}\\ &=\sqrt{ \overrightarrow{SR}^2\cdot\overrightarrow{SP}^2- \left(\langle\overrightarrow{SR},\overrightarrow{SP}\rangle\right)^2 } \end{align*} hence we can find the answer of $336$.
Edit: how do we solve the linear system. Okay, the answer on "how did I solve it" is "I didn't, WA did", but it should be solvable). I'll leave this $$\begin{cases} S=yb\\R=xc\\ P=uc+(1-u)b\\Q=vc+(1-v)b \end{cases}$$ rather as "definitions" of $P,\,Q,\,R,\,S$ and will work with the rest of the system. $$\begin{cases} R-S=t(b-c)\\ R-S=Q-P\\ Q-R=P-S\\ \frac{Q+S}{2}=\frac{0+b+c}{3} \end{cases}$$ $$\begin{cases} xc-yb=t(b-c)\\ xc-yb=vc+(1-v)b-(uc+(1-u)b)\\ vc+(1-v)b-xc=uc+(1-u)b-yb\\ 3(vc+(1-v)b+yb)=2(b+c) \end{cases}$$ As $b,\,c$ form a basis, each vector has the only representation as a linear combination of basis vectors, which means that the coefficients of $b$ and $c$ (seperately) of each LHS and RHS of the system are equal, i.e. $$\begin{cases} x=t\\ -y=-t\\ x=v-u\\ -y=(1-v)-(1-u)\\ v-x=u\\ 1-v=(1-u)-y\\ 3v=2\\ 3((1-v)+y)=2 \end{cases}$$ again we could feed it to WA (click to see the result) or perform Gaussian elimination.