Proof area triangle

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$Let\enspace Z = a +ib,\enspace W = c + id\enspace \text{be points on the complex plane.}$

Show that the area of the triangle of vertices $0, Z, W$ is

$$\frac{1}{2}|Im(\overline{Z}W)|"$$

Hi, I'm having difficulties trying to show this. Can someone give me a hint?

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Hint:

$$\frac{\text{base}\times\text{height}}{2}$$

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