I have tried solving this by negating $\neg p \lor \neg q$ to get to a pbc, but apparently you need to use a few lem's (law of excluded middle) to solve the problem. Where (and how) have I gone wrong in the following deduction?
$\neg(p \land q)$ .............................hyp
- $\neg(\neg p \lor \neg q)$ .................hyp
- $\neg p$ ........................hyp
- ¬p ∨ ¬q ....... vIL, $3$
- $F$ ...................$\neg$E, $2$, $4$
- $\neg q$ ........................hyp
- $\neg p \lor \neg q$ .......$\lor$ER, $6$
- $F$...................$\neg$E, $2$, $7$
- $\neg p$ ........................hyp
- $F$ .................................$\lor$E, $2$, $3-5$, $6-8$
- $\neg(\neg p \lor \neg q)$ .................hyp
$\neg p \lor \neg q$ .............................pbc $2-9$
Any help would be greatly appreciated!

Fairly close. Always keep an eye on the prize. You want to be able to contradict the first premise, $\lnot(p\land q)$, so that requires deriving $p$ and $q$, then introducing a conjunction.
Thus the purpose of those subproof are to be proofs by contradiction too.
$$\def\bot{\mathcal F}\def\fitch#1#2{\quad\begin{array}{|l} #1\\\hline #2\end{array}} \fitch{~~1.~\lnot(p\land q)}{\fitch{~~2.~\lnot(\lnot p\lor\lnot q)}{\\\fitch{~~3.~\lnot p}{~~4.~\lnot p\lor \lnot q\hspace{4ex}\lor\mathsf I, 3\\~~5.~\bot\hspace{9ex}\lnot\mathsf E,2,4}\\~~6.~p\hspace{13ex}\mathsf {PBC},3{-}5\\\\\fitch{~~7.~\lnot q}{~~8.~\lnot p\lor \lnot q\hspace{4ex}\lor\mathsf I, 7\\~~9.~\bot\hspace{9ex}\lnot\mathsf E,2,8}\\10.~q\hspace{13ex}\mathsf {PBC},7{-}9\\\\11.~p\land q\hspace{9ex}\land\mathsf I, 6,10\\12.~\bot\hspace{12ex}\lnot\mathsf E,1,11}\\13.~~\lnot p\lor\lnot q\hspace{9ex}\mathsf {PBC},2{-}12}$$
PS: The PBC steps contain the LEM, in the form of double negation elimination (DNE). $$\begin{array}{|l}\fitch{~~3.~\lnot p}{~~4.~\lnot p\lor \lnot q\hspace{4ex}\lor\mathsf I, 3\\~~5.~\bot\hspace{9ex}\lnot\mathsf E,2,4}\\~~6.1.~~\lnot\lnot p\hspace{10ex}\neg\mathsf I, 3{-}5\\~~6.2.~p\hspace{13ex}\lnot\lnot\,\mathsf E,6.1\end{array}$$