I've been trying to understand where to take this math problem... I've tried substituting all of these terms below in the form of $BC$ since it is an equilateral triangle but that just gets messy and I cant figure out what else to try.
Triangle $ABC$ is equilateral, $L,M,N$ are points on $BC,CA$ and $AB$ respectively. Prove that $MA\cdot AN+NB\cdot BL+LC\cdot CM < BC^2$.

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