Suppose that $m,n\in\mathbb{N}$. Expand the following polynomial: $$f(x)=(1+x+x^2+\ldots+x^m)^n=\sum_{k=0}^{mn}a_kx^k.$$ Let $a=(a_0,a_1,\ldots,a_{mn})\in\mathbb{R}^{mn+1}$ be the coefficient vector.
It is well known that we don't have analytical formulas to compute $a_k$. My question is how do we evaluate following ratio: $$\frac{\|a\|_2}{\|a\|_\infty},$$ where $\|a\|_2=\sqrt{a_0^2+a_1^2+\ldots+a_{mn}^2}$ and $\|a\|_\infty=\max_{0\leq k\leq mn}|a_k|$. I guess that we can get some asymptotic result by using big O notation.
This isn't a complete answer, but I feel it's enough of a step in the right direction to post it.
Building off your notation, define $A:\mathbb{N}^2\to\mathbb{R}$, $A(m,n)=||a||_2/||a||_{\infty}$. There are several elementary cases:
I computed $A(m,n)$ for $1\leq m,n\leq 50$ and imposed a power fit. I got $$A(m,n)\approx -0.0244157 +0.70197 (m+1)^{0.501309} (n+1)^{0.253279}$$This would seem to agree with our observations that $A(m,n)=O( m+1)^{1/2}$ for fixed $n$ and $A(m,n)=O(n+1)^{1/4}$ for fixed $m$. Here's a graph:
Many others pairs are known on OEIS as well; they also have recurrence relations from which it might be possible to compute an asymptotic. I would also refer you to the excellent book A=B, which discusses these recurrence relations and might be of use.