In control theory, the poles of a transfer function give information about the stability and behavior of a system.
I'm not sure and can't find anywhere what the significance of the zeros of a transfer function is. What information do they give you?
Every book chapter I've read so far about "Transfer Function Poles and Zeros" tells you what the zeros are but never answers the question of why we care about the zeros at all!
For simplicity suppose we have a strictly proper system with real distinct poles like the following
$$G(s)=\frac{(s-z_1) \dots (s-z_m)}{(s-p_1) \dots (s-p_n)}$$
Then we can factor it like
$$G(s)=\frac{a_1}{s-p_1} + \dots + \frac{a_n}{s-p_n}$$
where $a_i$ is determined by the zeros of the system. Taking inverse Laplace transform we obtain
$$g(t)=a_1 e^{p_1 t} + \dots + a_n e^{p_n t}$$
Hence we can say that zeros of the system determines the contribution of each pole, but not the stability of the system.