After applying the Lagrange multiplier method, I got the following system of equations, which is quite symmetric:
$$(x+y)^2 + (x+z)^2 = \frac{2}{3} \lambda x$$
$$(y+x)^2 + (y+z)^2 = \frac{2}{3} \lambda y $$
$$(z+x)^2 + (z+y)^2 = \frac{2}{3} \lambda z$$
It is claimed that this system of equations is satisfied only when $x=y=z$. Could anyone explain why?
Obviously, $x=y=z$ leads to the solutions $x = y = z = 0$ and $x = y = z = \frac {\lambda}{12}$. Now, let's assume $x \ne y \ne z$. Subtract second equation from first, third from first and third from second, so you'll get equivalent system $$ \begin{align} (x-y)(x+y+2z) &= \frac 23 \lambda (x-y)\\ (x-z)(x+2y+z) &= \frac 23 \lambda (x-z)\\ (y-z)(2x+y+z) &= \frac 23 \lambda (y-z) \end{align} $$ or $$ \begin{align} x+y+2z &= \frac 23 \lambda\\ x+2y+z &= \frac 23 \lambda\\ 2x+y+z &= \frac 23 \lambda \end{align} $$ since we assumed that $x \ne y \ne z$.
Comparing first and second, one may conclude that $$ x+y+2z = x+2y+z $$ or equivalently $$ y = z $$ Considering other two pairs one may conclude $$ x = y = z $$ which is in contradiction with initial assumptions. So the only solutions are those when $x = y = z$.
Update
As it was pointed out, one also may check case when $x = y$ but $z \ne x,y$. In this case consider first and third equations $$ \begin{align} 4x^2 + (x+z)^2 &= \frac 23 \lambda x \\ 2(z+x)^2 &= \frac 23 \lambda z \end{align} $$ Subtract first from second $$ (z-x)(z+3x) = \frac 23 \lambda (z-x) $$ Since we're assuming $z \ne x$, then $$ z+3x = \frac 23 \lambda $$ or explicitly $$ z = \frac 23 \lambda - 3x $$ Substitute it to the any of previous two, let's say second equation $$ \left(\frac 23 \lambda - 2x\right)^2 = \frac 13 \lambda \left( \frac 23 \lambda -3x\right) $$ and if you solve it, you'll get complex values for $x$. So, contradiction.
In the same manner you can assume $z=y$, $x \ne y,z$ and $z=x$, $y \ne x,z$.