I have the equation $\tfrac 1x (e^x-1) = \alpha$ for an positive $\alpha \in \mathbb{R}^+$ which I want to solve for $x\in \mathbb R$ (most of all I am interested in the solution $x > 0$ for $\alpha > 1$). How can I do this?
My attempt
I defined $\phi(x) = \tfrac 1x (e^x-1)$ which can be continuously extended to $x=0$ with $\phi(0)=1$ ($\phi$ is the difference quotient $\frac{e^x-e^0}{x-0}$ of the exponential function). Therefore it is an entire function. Its Taylor series is
$$\phi(x) = \frac 1x (e^x-1) = \frac 1x (1+x+\frac{x^2}{2!}+\frac{x^3}{3!} + \ldots -1) = \sum_{n=0}^\infty \frac{x^n}{(n+1)!}$$
Now I can calculate the power series of the inverse function $\phi^{-1}$ with the methods of Lagrange inversion theorem or the Faà di Bruno's formula. Is there a better approach?
Diagram of $\phi(x)=\begin{cases} \tfrac 1x (e^x-1) & ;x\ne 0 \\ 1 & ;x=0\end{cases}$:


The solution can be expressed in terms of Lambert's W (the inverse function of $x \mapsto xe^x$, implemented as ProductLog in Mathematica). The equation $$ \frac{e^x - 1}{x} = \alpha $$ is equivalent to $$ (-\alpha^{-1} - x) e^{-\alpha^{-1} - x} = - e^{-\alpha^{-1}}\cdot \alpha^{-1} $$ and therefore $$ - \alpha^{-1} - x = W(-e^{-\alpha^{-1} }\alpha^{-1}) $$ or $$ x = - \frac{1}{\alpha} - W\left( -\frac{e^{-\alpha^{-1}}}{\alpha} \right) \, . $$